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Mobile Marketing FAQ

Q. I can see my website on my phone so does that mean that it is already mobile-friendly?
A. Not necessarily as most sites will show up on a Smartphone. However, unless they have been especially designed with mobile in mind they won’t provide a very good user experience for your customers and visitors to your website. A truly mobile-friendly site is specifically tailored to the needs of mobile users and for the capabilities of mobile devices. See our Mobile Web Design checklist on page 17.

Q. How much does a mobile website cost?
A. We have upfront package pricing. Click here to see our packages.

Q. Can you show me some examples of mobile websites?
A. Yes, click here!

Q. My customers are generally at the more mature end of the market so I don’t think that they will bother using a Smartphone to visit my site. Surely a mobile site just appeals to teenagers?
A. That is not the case at all. 9 out 10 phones sold are Smartphones. As current contracts are running out and people are renewing their phones, it is highly likely that they will be getting a Smartphone. As an experiment, ask your friends and family what kind of phone they have. If they don’t have a Smartphone at the moment, no doubt they will tell you that they will be getting one soon.

Q. Should I get an app instead?
A. Even if you decide to get an app, a mobile website is an important and all together separate tool. For one thing, the mobile website can help you promote your app. That said, a mobile app is almost never the right choice for small businesses.

Q. I can’t really afford a mobile site at the moment. Can it wait?
A. Yes, it can wait….but only if you are willing to risk missing out on a lot of business. It won’t be long before more people are accessing the internet from mobile devices than from desktop computers.

Q. How can I be sure that a mobile site will help my business?
A. You have undoubtedly noticed how many people now have smartphones and how addicted they are to them. I can throw a bunch of statistics at you about smartphone usage, but ultimately, I think your biggest evidence is just common sense. As more people get smartphones, more will be using them to surf the web, as more use them to surf the web, more businesses take notice and build better mobile sites. This makes the mobile web surfing experience better, and therefore leads to even more people using their phones for this activity.

Q. How much profit will I make from my mobile site?
A. As you would expect, return on investment obviously differs from site to site. The best way to view your return on investment is to view your site from this angle: You will be providing users on your website with an additional and convenient way for them to view your content. It will be a more pleasurable experience and as a result, they will be more inclined to continue to visit your site and tell their friends about it. Then, as mobile usage increases, so will your user base and revenue. This will especially be the case if your competitors haven’t made the investment to go mobile. However, if they have, it is even more urgent that you get your mobile site up and running.

If you have any more questions or want more advice on setting up a mobile site for your business, call us today.